Shelly Bowen

For more than 12 years, Shelly Bowen has developed and supported web content strategies that have attracted, inspired, and motivated millions of online consumers to take action. She has held executive positions in-house at highly esteemed corporations, such as Intuit’s TurboTax, RealAge (sold to Hearst), Vistage, and Harcourt.

In 2008, Shelly founded Pybop, LLC, a content strategy consultancy that has helped dozens of companies—from startup to Fortune 500—share their brand stories more effectively.

Shelly frequently shares her content strategy experience and insight in her blog, is founder of San Diego Interactive Content Professionals, and holds an MFA in Creative Writing. Oh, and she loves to kayak. Connect with her on Twitter @shelbow.

Sessions With This Speaker

The Magic Layer: The Secret to Every Successful Content Strategy

Before embarking on a fresh content strategy, we often do a lot research looking outward. Who’s our audience? What do they want? Which content strategy deliverables are must-haves? But what we often neglect is to look inward, at ourselves. Who can make this happen? When do they get involved? How? Which skills and experience — and personalities! — do we need?

This talk explores the part of content strategy that is unique to each company and effort,the part that changes every time and cannot be pinned down and explained in a numbered list. Find out how you can answer some of the most typical questions faced by companies embarking on a content strategy process:

• Do I have the right content strategist for the job?
• Where do we start?
• How do we overcome debates on direction?
• Are we moving in the right direction?
• Which deliverables do we need? Will we actually use them?