Melissa Rach is vice president of content strategy at Brain Traffic and co-author of Content Strategy for the Web (Second Edition). She developed Brain Traffic’s content strategy process and core tools—and leads the team that tackles messy content problems for Brain Traffic’s clients every day.
Melissa has been working as a communications and content specialist for nearly 20 years. Although she’s worked on all types of enterprise content projects, online content is “secretly” her favorite. Since working on her first interactive project in 1993, she has become a respected authority on how organizations incorporate online content into their overall communications plans. Her methodologies have been taught at several universities and her work has been recognized in books regularly throughout her career.
Sessions With This Speaker
Content & Cash: The Economics of Content Strategy
Dinero. Dosh. Dough. Dollabills. Like it or not, money plays a role in every content strategy project. As content strategists or practitioners, we need to be prepared to answer questions like:
- How much does a content strategy “cost”?
- Why should I fund this content strategy project?
- How do you define the value of content for an organization or client?
- Can you prove ROI for content or content strategy?
In this session, we’ll discuss the complicated relationship between content and cash. Then we’ll focus specifically on the conversations you need to have to scope, price, and prove the value of content strategy work. Cha-ching.