Margot Bloomstein

Margot is the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston. Independently and in partnership with leading agencies, she creates brand-appropriate user experiences to help organizations engage their target audiences and project key messages with consistency and clarity.

Over the past 10 years, she’s partnered with clients like BT, Philips, Tretorn, Lindt, Harvard, Tufts University, Timberland, and the Rhode Island Public Transit Authority to address messaging in both traditional and social media.

A participant in the inaugural Content Strategy Consortium, Margot speaks regularly on the evolution of content strategy within interactive agencies; recent engagements include Web 2.0, SXSW, Confab, CS Forum, edUi, and more intimate regional events across the country. She is the author of the forthcoming Content Strategy at Work, due March 2012 from Morgan Kaufmann.

Sessions With This Speaker

Content Curation Grows Up

Now that the initial hype around content curation has died down, let’s get real. Erin Kissane will lead a conversation about practice and theory with a group of people involved in different aspects of the work. They’ll discuss:

• the challenges of curation/aggregation/anthologizing as a whole (by users and by editor-curators)
• the value for readers, content creators, and the curators themselves (and the organizations they represent)
• the responsibilities of curators and aggregators (to readers and to content creators)
• common myths about curation (it’s easy, it’s piratical, etc.)
• the specific challenges of creating tools and systems for filtering and curation