Diana runs DRCC, a corporate communications agency specializing in content strategy. In the last 12 years, she has helped many major organizations with web content and communication issues. Originally trained in commercial publishing, she’s held both communications management and research positions.
Sessions With This Speaker
Content Strategy, Communications Strategy and Digital Excellence
While content strategy and digital channels still bear the brunt of cross-organizational silos, communications departments have been converging. Communications directors often sit at board level and help shape business strategy. In a further drive for integration, some organizations have set up multidisciplinary centres of digital excellence.
So where in an organization does a content strategy team fit best? To show its full potential, content strategy needs to work alongside communications strategy in supporting business strategy. Diana shows how content strategy and communications strategy are complementary, providing a practical and inspiring framework for everyone to keep to.