Cleve Gibbon

Cleve Gibbon is a seasoned technologist working in the digital marketing space. Everyday is packed with finding innovative ways to squeeze the most from technology to provide tangible returns on investment for the business.

After 15 years of delivering portals, websites, intranets, internet applications, microsites, trading systems, mobile, and landing pages of varying shapes and sizes, his focus lies squarely on creating author-friendly, brand-specific content platforms that enable the best storytellers, designers, and communicators to engage effectively with their target audience. For this, Cleve finds and collaborates with content strategists and their many advocates.

Cleve has a Doctorate in Computer Science, a Diploma in Digital Marketing, and combines the two daily to facilitate the conversation between marketing (CMO) and IT (CIO).

Sessions With This Speaker

Implementation: Defining Content Architecture

When you’re building your content strategy, how do you plan for execution? Which channels are you publishing to, and who’s going to use them? Who’s responsible for the day-to-day care of all this content after you’ve implemented the strategy, and which business units do they work for?

Execution is more than just a CMS—and to do it effectively, we need content architecture.

Cleve will explain how content architecture can help. He’ll share some of his tactics and war stories where he’s helped define content architectures for clients like Skype, Investec, Roche, and Virgin Media—organizations coming to terms with being multi-channel digital publishers.