Speakers

Imagine the most-respected content experts all sharing their knowledge under one roof. Now imagine that it’s real. Because it is! It’s Confab.

Some names you’ll recognize. Some you won’t. But they’re all shaping the global content strategy conversation. From big companies to small businesses to independent contractors, you’ll hear every perspective ... and walk away ready to conquer your own content challenges.

Keynotes

• 
  Karen McGrane
  Managing Partner, Bond Art + Science
  Adapting Ourselves to Adaptive Content
  
• 
  Dan Roam
  Founder and President, Digital Roam Inc.
  Be Vivid: How to Make Content Work — Even When Words Don’t.
  
• 
  Ann Rockley
  President, The Rockley Group
  Managing Your Content Strategy for Success
  

Workshops

• 
  Relly Annett-Baker
  Founder, Supernice Studio
  Writing for the Internet: Beyond Bulleted Lists
  
• 
  Angela Colter
  Principal of Design Research, Electronic Ink
  Content Measurement: Essential Techniques for Measuring Your Content’s Success
  
• 
  Seth Earley
  CEO, Earley & Associates
  Taxonomy, Metadata, and Search: Put Your Content to Work
  
• 
  Christine Perfetti
  CEO and Founding Principal, Perfetti Media
  Content Measurement: Essential Techniques for Measuring Your Content’s Success
  
• 
  Team Brain Traffic
  Content Strategy 101: Start Here
  

• Learn more about our workshops.

Sessions

• 
  Gerhard Arnhofer
  Merck
  Think Big(ger): Turning Content Strategy into a Company Value
  
• 
  Margot Bloomstein
  Principal, Appropriate, Inc.
  Content Curation Grows Up
  
• 
  Shelly Bowen
  Principal Content Strategist, Pybop, LLC
  The Magic Layer: The Secret to Every Successful Content Strategy
  
• 
  Kevin Cheng
  Co-Founder and President, Incredible Labs
  See What I Mean
  
• 
  Daniel Eizans
  Lead Strategist, Team Detroit
  Conquering The Context Conundrum
  
• 
  Lynne Figg
  Web Architect, Normandale College
  Normandale Community College Case Study: How governance changed our website
  
• 
  Cleve Gibbon
  Chief Marketing Technology Officer, Cognifide
  Implementation: Defining Content Architecture
  
• 
  Joe Gollner
  Director of Gnostyx Research Inc.
  Content Strategy: A Dangerous Method
  
• 
  Kristina Halvorson
  Brain Traffic / author, Content Strategy for the Web
  Welcome to Confab 2012
  
• 
  Lise Janody
  Principal, Dot-Connection
  Balance and Compromise: Issues in Content Localization
  
• 
  Colleen Jones
  Principal, Content Science
  Content Makes a Difference: Learn the Ways of the Content Force
  
• 
  Kate Kiefer Lee
  Content Curator, MailChimp
  Voice and Tone: Creating Content for Humans
  
• 
  Erin Kissane
  Editor, Contents magazine
  Innovations Worth Stealing
  Content Curation Grows Up
  
• 
  Erika Knudson
  Director of Marketing Strategy, Indiana University
  Creating Emotionally Relevant Content for Higher Education Audiences
  
• 
  Aaron Lammer
  Co-founder, Longform
  Content Curation Grows Up
  
• 
  James Mathewson
  Global Search Strategy Lead, IBM
  Outside-In Content Strategy: Attracting New Users by Learning Their Content Needs.
  
• 
  Melanie Phung
  Director, New Media, PBS
  SEO AT PBS: Can You Tell Me How to Get, How to Get to… Top Rankings in Google?
  
• 
  Mia Quagliarello
  Curator at Flipboard Inc.
  Content Curation Grows Up
  
• 
  Melissa Rach
  VP of Content Strategy, Brain Traffic
  Content & Cash: The Economics of Content Strategy
  
• 
  Diana Railton
  Director, DRCC
  Content Strategy, Communications Strategy and Digital Excellence
  
• 
  Lou Rosenfeld
  Founder, Rosenfeld Media
  Search Analytics for Content Strategists
  
• 
  Rebecca Salerno
  Creative Director, Indiana University
  Creating Emotionally Relevant Content for Higher Education Audiences
  
• 
  Jared Spool
  CEO & Founding Principal, UIE
  Mobile & UX: Inside the Eye of the Perfect Storm
  
• 
  Mark Stahura
  Augsburg Fortress Publishers, and sparkhouse
  Flexible and Smart Documents with Reusable Content
  
• 
  Evany Thomas
  Content Strategist, Facebook
  A Timeline Is Born: The True Story of One Facebook Content Strategist
  
• 
  Matt Thompson
  Editorial Product Manager, Project Argo, NPR
  The Art of the Quest: How Your Mission Drives Your Content
  
• 
  Corey Vilhauer
  UX Strategist, Blend Interactive / Eating Elephant
  The Myth of the Perfect Methodology: Breaking and Recreating the Content Strategy Process
  
• 
  Irene Walker
  Content Strategist, Sable Group
  Accessibility Means Business